DESIGNING THE FRICTION BETWEEN HUMANS AND MACHINES
ANIRUDDHA
GARG
Aniruddha Garg is a senior/lead user experience/ product designer passionately creating digital experiences and solutions for 7 years
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Away from corporate , I’m a strategy-minded gamer, whether it’s digital or board games that spark creative thinking. I love traveling the world and often find me at the cinema on my own, soaking in the visuals of a beautiful art film.
I am a UX/ Product Designer with 7+ years of experience, specializing in UI/UX for elite brands like Mercedes-Benz, JLR, and Verizon. Known for an AI-driven, research-led approach, I leverage advanced UX methodologies and problem-solving to deliver innovative, cross-platform solutions across automotive, retail, desktop, and mobile environments.
Manifesting
New Destinations
Craving
Beautiful Cinema
Looking
for new games, as if I’d actually play them, lol.
Škoda Auto Volkswagen India - Volkswagen Group
Lead UX Designer
Jun 2025 — Present
Leading UX and HMI design while managing a team of designers and stakeholders to ensure a strong design rationale. Owning the complete UI and UX of the MIB RIU Infotainment System for all Skoda and Volkswagen vehicles in the Indian market.
Verizon - Publicis Sapient
Senior User Experience Designer
Apr 2024 — Jun 2025
Playing an important role in designing the ‘Retail Companion' (prev. known as Plan Builder) and other customer facing touchpoints experience for the Verizon retail stores in US. Retail Companion Design Experience Owner.
Mercedes Benz R&D, IN - Tata Elxsi
Senior User Experience Designer
Jan 2023 — Mar 2024
Designed intuitive and engaging user experiences for Mercedes-Benz's in-vehicle infotainment system. I led the design process, ensuring a user-centered approach from initial concept to final implementation.
Jaguar Land Rover, UK - Tata Elxsi
Senior User Experience Designer
Oct 2021 — Jan 2023
Designed intuitive and engaging user experiences for Mercedes-Benz's in-vehicle infotainment system. I led the design process, ensuring a user-centered approach from initial concept to final implementation.
Elicit Digital
UI/UX & Graphic Designer
Apr 2019 — Sep 2021
Led 10+ projects, designing a mobile app for SyncLX, a website for CoFeaturr, and a streamlined website for Best Agro Life. Created vibrant digital designs for Extraks and Seva Hub, and designed a custom admin dashboard for Yokohama Tyres, ensuring brand consistency across all platforms.
20+
Projects Completed
5+
Digital Cockpits Designed
7+
Design Systems Owned
∀
Devices and Screens
Bachelor of Science in Electronic Media (Design & Film)
Educational Multimedia Research Center, Devi Ahilya University
2016 — 2019
Specialized in user research, interaction design, user interface, digital and graphic design.
Foundations of User Experience Design
2024
UX certification course by Google. Learnt the in-demand skills, and got AI training from Google experts.
Looking to start a project or you need consultation? Feel free to contact me.