about

Aniruddha is a versatile User Experience Designer with a keen eye for research-led problem-solving and a passion for crafting thoughtful, purpose-built designs. With extensive experience collaborating with respected brands like Mercedes-Benz, Jaguar Land Rover, and Verizon, and more he has contributed to a wide range of projects across automotive, retail, desktop, and mobile platforms. Aniruddha is proficient in a wide range of UX tools and committed to creating meaningful, user-focused experiences that connect with audiences and deliver results.

experience

Ogilvy & Mather

Senior Art Director | Jan 2020 – Present

Škoda Auto Volkswagen India

Managed a team of designers, copywriters, and photographers to deliver projects under tight deadlines. Led the redesign of Coca-Cola's digital assets, improving usability and aesthetic consistency.

Pentagram

Graphic Designer | May 2015 – Dec 2019

Škoda Auto Volkswagen India

Designed comprehensive brand identities, including logos, packaging, and promotional materials. Collaborated with clients like Spotify and Airbnb to translate concepts into visually compelling campaigns.

featured projects

education

Bachelor of Fine Arts in Graphic Design

Rhode Island School of Design (RISD) | Graduated: May 2015

Škoda Auto Volkswagen India

Certificate in UI/UX Design

General Assembly, New York | Completed: Dec 2017

Škoda Auto Volkswagen India

skills

Branding & Identity: Logo design, typography, packaging, and style guides.

UI/UX Design: Wireframing, prototyping, user research, and responsive web design.

Project Management: Team leadership, client relations, and deadline management.

awards

Best Campaign Design | Cannes Lions, 2022

Top Graphic Design Portfolio | AIGA Design Awards, 2021

Emerging Art Director | Clio Awards, 2020

location

New York City

Aniruddha Garg

Senior (Lead) UX/ Product Experience Designer